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Recruitment phase

In January 2018 a bar of Tupla was sent to the skies, reaching a height of 33 877 m, as an invite for astronaut hopefuls to participate.

Recruitment video, run online, inviting users to submit their applications for the program.

 

Channels: Sub TV, Snapchat, Youtube, DOOH, Instagram Stories + Feed, Facebook, IS Wallpaper, Programmatic (Web TV, Viasat, Rovio)


CAMPAIGN PHASE

Series trailer, run online and on linear and on-demand tv.

Channels: Sub TV, Snapchat, Youtube, DOOH, OOH, Instagram Stories + Feed, Influencers’ social media, Programmatic, Cinemas

EPISODES

 

 
 
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