Purevin products contain a highly refined extract made from the sap of Nordic conifer trees. Just as sap protects trees from diseases caused by microbes. Our task was to create a distinctive visual identity for Purevin.
Over millions of years, nature has developed safe, highly effective antimicrobial agents – the resin secreted by coniferous trees. We drew inspiration for Purevin’s graphical language from science plant cell structures and compositions. Turning the antimicrobial agents into graphical elements which were used for communication and packaging.